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Home / Privacy statement

Privacy statement

Privacy Statement
Tunturi New Fitness BV
Version 26 October 2026

We are aware that you place your trust in us, and we therefore see it as our responsibility to protect your privacy. In this privacy statement we inform you about how Tunturi New Fitness BV handles your personal data, including which data we collect when you use our services, why we collect this data and how we use it to improve your user experience. This way you understand exactly how we handle your privacy.

This privacy statement applies to the services of Tunturi New Fitness BV.

Tunturi New Fitness BV respects the privacy of all users of its website, www.tunturi.com (the “Website”) and services, and ensures that the personal information you provide to us is treated confidentially.

By “Personal Data” we mean personal data as defined in the applicable Dutch privacy legislation, more specifically Article 4 of the General Data Protection Regulation (“GDPR”).

Which information we receive from you and store depends on how you use our services and/or website. Below you can read more about the following topics:

  1. Which Personal Data is processed, for which purposes, what is the legal basis for the processing and with whom do we share it, if applicable?
  2. When you use our Website, including analytics and advertising;
  3. When you contact us about service questions or to order a part via the service form;
  4. When you contact us in another way about other questions;
  5. When you sign up for our newsletter.
  6. How is your data protected?
  7. How long is your data kept?
  8. Access, correction and modification of your data and other rights you have;
  9. Contact details and changes to this privacy statement.

  1. Which Personal Data is processed, for which purposes, what is the legal basis for the processing and with whom do we share it, if applicable?

In the context of our services, Tunturi New Fitness BV records various (Personal) Data. Which data this concerns depends on how you use our Website and/or services. You can use our services in the following ways:

  1. You only visit our Website;
  2. You contact us about service questions or to order a part via the service form;
  3. You contact us about other questions.

Below we describe, for each type of use, which data we process, on what basis we process the data and with which other parties we may share the data. We never share your data with parties other than those mentioned below without your consent. We will also not sell your data to third parties for marketing purposes.

In addition to the situations described below in which we share Personal Data, Personal Data that Tunturi New Fitness BV collects through use of the Website may be shared in the event of:

  • A business transfer: in the event of a sale, merger, reorganisation or dissolution of Tunturi New Fitness BV or a similar situation relating to Tunturi New Fitness BV, Personal Data may form part of the assets to be transferred;
  • Legal obligations: if this is required by law or if Tunturi New Fitness BV may reasonably believe that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the website or the public, or (iv) protect against legal liability, Personal Data may be disclosed or shared.
  1. You only visit our Website

Analytics and advertising (only with your consent)

If you consent to this via our cookie banner, we use Google Analytics 4 and Google Ads from Google Ireland Ltd. and Google LLC, and the Meta pixel from Meta Platforms Ireland Ltd. and Meta Platforms, Inc. (Facebook and Instagram). This allows us to measure how our Website is used, improve our Website and campaigns, and better tailor our advertising to our target audiences.

Which (Personal) Data do we collect:

  • Data about your use of the Website: pages viewed, clicks, purchases and forms, device and browser data, your approximate location and an online identifier (cookie ID);
  • Google signals: if you are signed in to a Google account and have ads personalisation turned on there, Google may link your visit to that account. We then receive aggregated insights, such as age range, gender and interests, and can measure your visits across multiple devices;
  • User-provided data: for example, your email address or phone number when you place an order or sign up. This data is encrypted (hashed) before it is sent to Google. Google uses it to measure conversions more accurately and to match advertising;
  • Data via the Meta pixel: which pages you view and which actions you take (such as a purchase), together with an online identifier (cookie ID). Meta uses this data to measure conversions and to show and measure our advertisements on Facebook and Instagram.

For what purpose:

  • We use the data to analyse how our Website is used;
  • We use the data to measure the effectiveness of our marketing and to make our advertising more relevant.

On what basis:

  • The processing takes place on the basis of your consent (Article 6(1)(a) GDPR and the cookie rules of the Dutch Telecommunications Act).
  • If you do not give consent, we do not place analytics or advertising cookies and we do not use your data for ads personalisation. Our Website does pass your choice on to Google (Google Consent Mode). Google may then receive limited signals without cookies, such as that a page was viewed, the time and your consent status. These signals are not linked to you personally or to a cookie ID. Google uses them to estimate, with statistical models, the traffic and conversions of visitors who have not given consent. The Meta pixel is not loaded without your consent.

We share the (Personal) Data with:

  • Google Ireland Ltd. and Google LLC, and Meta Platforms Ireland Ltd. and Meta Platforms, Inc. Data may be transferred to the United States. Google LLC and Meta Platforms, Inc. are certified under the EU-US Data Privacy Framework. In addition, standard contractual clauses apply where necessary.

How long we keep the data:

  • We keep data in Google Analytics for 14 months.

Changing or withdrawing your consent: you can change your choice at any time via our cookie settings. You can also manage ads personalisation with Google yourself at adssettings.google.com. More information about how Google uses data is available at policies.google.com/technologies/partner-sites.

Read here about our Cookie Policy.

  1. You contact us about service questions or to order a part via the service form;
    When you sign up via our Website using the service form for service questions or to order a part, we ask you to provide data, including Personal Data, that is relevant to the situation in question.

Which (Personal) Data do we collect:

  • First and last name;
  • Address;
  • Telephone number (landline and/or mobile);
  • Email address;
  • For a service question: which product type it concerns, including serial number and purchase date;
  • Your use of the product per day;
  • Any error codes;
  • Details of the dealer where you bought the product;
  • If you report a complaint: your description of the complaint;
  • If you want to order a part: the part number;
  • Any other comments you enter on the form.

For what purpose:

Tunturi New Fitness BV uses your data for the following purposes:

  • We use the data to improve our services;
  • We use the data to help you with service questions or to find a solution to complaints you have raised;
  • We use the data to advise you when ordering a part and to process the actual order, that is, to perform the agreement with you.

On what basis:

  • The processing of the above data is necessary to advise you or help you with questions and/or complaints, depending on the reason you contact us via the service form.

We share the (Personal) Data with:

  • Our partners who help us provide and carry out the services you request, such as our distributors if you bought the product in a certain country or region. These partners may be located outside the Netherlands and/or the European Union;
  • Customer care, who help you find a solution to any complaints.
  1. You contact us about other questions.

When you contact us via the contact form on our Website for other questions (questions not related to service for your product or ordering a part), or when you contact us via another channel for other questions, for example via social media, email or telephone, we process certain personal data.

Which (Personal) Data do we collect:

  • First and last name;
  • Telephone number (landline and/or mobile);
  • Email address;
  • The questions and/or comments you state in the contact form or in your message via another channel.

For what purpose:

Tunturi New Fitness BV uses your data for the following purposes:

  • We use the data to improve our services;
  • We use the data to answer your other questions, for example regarding advice on our products.

On what basis:

  • The processing of the above (Personal) Data is necessary to advise you or help you with your questions, depending on the reason you contact us via the contact form.

We share the (Personal) Data with:

  • Our partners who help us provide and carry out customer service, such as distributors. These partners may be located outside the Netherlands and the European Union.
  1. When you sign up for our newsletter

If you sign up for our newsletter, your (Personal) Data is used to inform you about our products and services. You can unsubscribe from the newsletter at any time, via opt-out or by contacting us at [email protected]

Which (Personal) Data do we collect:

  • First and last name;
  • Email address.

For what purpose:

Tunturi New Fitness BV uses your data for the following purposes:

  • We use the data to deliver our newsletter.

On what basis:

  • The processing of the above (Personal) Data is necessary to deliver our newsletter to you.

We share the (Personal) Data with:

  • Our partners who manage our mailing lists and send the newsletters.

  1. How is your Personal Data protected?

Tunturi New Fitness BV understands that keeping your Personal Data safe is very important. The data stored in our database is protected using common electronic security techniques, in accordance with the applicable standards for data security.

Our Website and web applications are secured by SSL certificates. You can recognise this by the padlock icon to the left of the URL in your browser's address bar. All data you send and receive via our Website is thereby encrypted and cannot be read by third parties. The exchange of data between our Website and our processing partners also takes place via secure connections.

All partners with whom we share your personal data must also comply with these security requirements, and we make agreements with these parties about this. This also applies to partners located outside the Netherlands and/or the European Union.

  1. How long is your Personal Data kept?

Tunturi New Fitness BV does not keep your data longer than is legally permitted and necessary for the purposes for which your data is processed. How long certain data is kept depends on the nature of the data and the purposes for which it is processed. In any case, we apply a maximum retention period of 7 years. Data that we collect with your consent for analytics and advertising (Google Analytics) is kept for a shorter period: 14 months.

  1. Access and correction of your Personal Data and other rights you have

  2. Access, correction and deletion of your Personal Data

If you wish, Tunturi New Fitness BV can provide you with an overview of your Personal Data known to us.

If the processed Personal Data turns out to be incorrect, or if keeping it turns out to be contrary to applicable laws and regulations, we will correct this Personal Data or delete it at your request. Requests for access, correction or deletion of Personal Data can be submitted at any time by sending an email to [email protected].

Tunturi New Fitness BV will then delete or amend your Personal Data within 4 weeks after confirmation.

  1. Restriction of processing

You have the right to have the processing of your Personal Data restricted. This is possible, for example, if you contest the accuracy of the data (for the period in which we verify this), if the processing is unlawful but you do not want the data to be deleted, or if you have objected to the processing and we still need to assess whether our interests override yours. You can submit a request by sending an email to [email protected]. We will respond as soon as possible, and in any case within 4 weeks.

  1. Objecting

If you disagree with a particular processing of your Personal Data, you can object to the processing at any time by sending an email to [email protected]. After receiving your email, we will respond to your objection as soon as possible, and in any case within 4 weeks.

  1. Data portability

You have the right to data portability. This means you have the right to receive the Personal Data you have provided to us in a usable form in order to transfer it to another controller. If you wish to receive your Personal Data in such a form, you can send an email to [email protected]. We will then contact you as soon as possible to discuss in which format you would like to receive the Personal Data. After this contact, we will respond to your request and provide the data within 4 weeks, and at the latest within 3 months if the request is complex.

  1. Withdrawing previously given consent

If you have given us consent to process your Personal Data, you can withdraw this consent at any time by sending an email to [email protected]. You can also change or withdraw your consent for analytics and advertising cookies at any time via our cookie settings. We will answer and confirm your request regarding withdrawal of consent as soon as possible, and in any case within 4 weeks.

  1. Lodging a complaint with a data protection authority

If you have concerns or are worried about the way we handle your Personal Data, including the way we have processed your Personal Data, you can report this to a data protection authority that is competent to hear such complaints. In the Netherlands this is the Autoriteit Persoonsgegevens. You can also contact the data protection authority in your place of residence.

  1. Contact details and changes to this policy

If you wish to contact us with questions or comments about this privacy statement, you can do so using the following contact details:

Tunturi New Fitness B.V.
PO Box 60001
1320 AA Almere
The Netherlands
Telephone +31 36 546 00 50
Fax +31 36 546 00 59
[email protected]

Service department
[email protected]

This privacy statement is tailored to the use and the possibilities of our website. Any adjustments and/or changes to our website may lead to changes to this privacy statement. It is therefore advisable to consult this privacy statement regularly. This privacy statement was last updated on the date indicated above. In the event of significant changes, we will inform you and, where required by law, ask for your consent again.

We regularly check whether we comply with this privacy statement. If you have questions about this privacy statement, you can contact us using our contact details.