Our sustainability efforts

Over 100 years of innovation with sustainability in our DNA

Since 1922, social responsibility and sustainability have been at the heart of Tunturi. What started as a bicycle repair shop in Finland grew into a fitness pioneer. In 1969, we introduced the first ergometer exercise bike for home use, making professional training accessible. Our history shows how we continue to push boundaries: from innovation in sports equipment to social engagement in times of scarcity. For over a century, we have combined quality, health and sustainability. That legacy continues to inspire us to create fitness solutions that not only get people moving, but also contribute to a better world.

Feel Better Every Day

We believe that movement is a fundamental right, not a luxury. Our goal is to make fitness accessible to everyone: young and old, beginners or professionals, with or without limitations. That’s why we develop sustainable products that fit every stage of life. With circular design and innovative technology, we aim to remove barriers and make movement possible anywhere. Our aim is not only physical fitness, but also mental balance and well-being. By connecting accessibility and sustainability, we strive to create a future where everyone can enjoy an active, healthy, and inclusive lifestyle.

OUR CLIMATE PLEDGE

Sustainability at the heart of our brand

With the Tunturi Climate Pledge, we promise to design products that last, are repairable, and whose parts can be reused. We avoid disposable design and fully embrace circularity with refurbishment programmes and recycling. Together with suppliers, we reduce CO₂ emissions by using renewable energy, more sustainable materials, and smarter logistics. Our packaging is changing too: less plastic and Styrofoam, more recycled cardboard. Our promise is clear: every product must contribute to a healthier planet. We always choose progress, even if it requires more effort. Because sustainability isn’t an afterthought – it’s the core of our brand.

ENVIRONMENT

Working together towards a sustainable planet

Together with our suppliers, we analyze energy consumption and CO₂ emissions to improve every year. For example, 46% of our energy consumption consists of renewable energy such as wind energy. For us, sustainability means not only refining technology but also taking responsibility for the world in which we move.

CIRCULAR PROGRAMME

It starts with the design

At Tunturi, we believe that sustainability starts with design. That’s why we make products that are repairable, whose parts can get a second life, and that are consciously designed to be circular. We’re also making progress in packaging reduction: we are phasing out Styrofoam step by step. Every improvement in our process helps reduce our footprint. This way, your training not only improves your health but also supports the planet and future generations.

COMMUNITY

Working together for a fitter society

Our responsibility goes beyond fitness equipment. Through Fitkids, we enable movement for children with disabilities so they can experience the power of sport. With the Themba Foundation, we support vulnerable communities in South Africa through education and healthcare. We also contribute to elite sports, where athletes push their limits using our products. In this way, we combine social engagement with our passion for movement. Every product you buy helps us give more people around the world access to sport, health, and well-being. That’s the power of working together for a fitter society.

GOVERNANCE

Responsibility throughout the entire chain

Transparency and fair business are central to our policies. With our Code of Conduct, which 90% of suppliers have already signed, we set clear standards for working conditions, safety, and sustainability. Our goal is 95% by 2025. We are also actively involved in the advisory board of Wecycle, where we help shape policies for the circular use of electronics. For Tunturi, governance means not just following rules, but becoming stronger together through transparency and ethical action – within our own organisation and throughout our supply chain.

VIEW CODE OF CONDUCT

EMPLOYEES

Equal opportunities for everyone

Our employees make a difference every day. That’s why we invest in vitality, development, and a safe working environment where everyone feels at home. Through health and wellness programmes, we promote movement and an active lifestyle – even at work. Inclusion is a given for us: we strive for equal opportunities regardless of background or age. We also believe it's important that workers in our supply chain are treated fairly. Through BSCI audits and our Code of Conduct, we ensure our suppliers maintain the same standards. Because only when our people feel good can our organisation and impact grow.

CUSTOMERS

Become Better Every Day

At Tunturi, the customer always comes first. We constantly collect feedback: in stores, at trade fairs, through our webshop, and directly from our users. We immediately use these insights to improve products and quality. This helps us minimise malfunctions and improve usability and functionality. Our goal is not just high satisfaction scores, but long-term relationships built on trust. Every customer helps us get better. Together, we create fitness solutions that contribute to a healthy lifestyle and a healthy planet.

Our 1% Profit Pledge

At Tunturi, we believe movement should be accessible to everyone. That’s why we donate 1% of our total annual profit to Fitkids – a foundation that runs sports programmes for children with chronic illness or disabilities. With this support, we make sure children can move, play, and grow in a safe and encouraging environment. Every purchase from Tunturi directly contributes to more inclusivity and vitality. Our partnership with Fitkids is a promise to the next generation: everyone deserves the chance to experience joy and health through sport and movement.

IMPACT REPORT

Impact that matters

At Tunturi, transparency and accountability are key. That’s why we publish our Impact Report every year: a complete overview of our sustainability goals, the steps we’ve taken, and the results we’ve achieved. The report shows where we grow and where challenges remain. In doing so, we remain honest and measurable in our promise to put people and planet first. Every year, we keep building a positive impact – step by step, together with our partners.

DOWNLOAD IMPACT REPORT