>90 years

Tunturi’s rich history started way back in the year 1922. The foundations of the Tunturi brand were laid when the Harkke brothers set up a small cycle shop in Turku, Finland. Cycle repairs were the shop’s main activity at first, but some small-scale production was also carried out. The brothers then began to manufacture Tunturi bicycles on a larger scale, at first under license. The name Tunturi is quite unusual, but it is the Finnish word for “Highland”. It was highly successful; within just a few years the small shop was exchanged for a factory that was extremely modern for its time. It is an interesting fact that in the 1950s the Tunturi brand was market leader in mopeds.

It was from this technology and expertise gained from bicycle production that Tunturi went on to invest strongly in fitness equipment product development.

Tunturi recognised the importance of healthy living and fitness as an important basis for the future.

In the 1970s, Tunturi became recognised internationally as an international producer of fitness equipment. With the success of its fitness equipment, Tunturi became a strong and internationally oriented organisation. The Tunturi brand was at that point being sold all over the world. In the 1990s, an important strategic decision was made to focus on the production of Tunturi fitness products and Tunturi cycles. This decision was important for the further development of the brand. Tunturi is now a well-known concept in Scandinavian countries and Tunturi trainers are sold in over 40 countries all over the world. Tunturi New Fitness is now located in Almere, The Netherlands!

 

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